ISAs

For anyone trying to save or invest money in the UK, one decision seems to hang over everything: should you go for premium bonds or an ISA?

It sounds simple at first: two well-known, tax-free options backed by the government in some way.
But scratch the surface, and it gets tricky. On one side, you’ve got the thrill of a possible £1 million prize. On the other, the long-term potential to grow your money well beyond inflation.
This isn’t just about comparing products, it’s about protecting your future without feeling like you’re gambling it away.
So, what is the difference between a bond and an ISA? What’s actually going to work for you?
Each £1 you put in is a bond, and each bond gets entered into a monthly prize draw. The top prize is £1 million and the smallest is £25.
Premium Bonds are a UK favourite, and it’s not hard to see why. Your money stays safe and you don’t pay tax on any winnings. Every month, there’s a chance to win a life-changing jackpot. For many, it feels like the best of both worlds: security and excitement.
You don’t earn interest, so if you don’t win, your money just sits there, untouched by growth.
That’s why some savers have begun to question whether this is actually helping their money go anywhere. In the short term, it might feel good, but in the long term, premium bonds start to feel a bit static.
And it’s in that stillness that many turn their eyes to ISAs.
ISAs, short for Individual Savings Accounts, offer something Premium Bonds don’t: the chance to grow your money in a way that’s sustainable and all without paying tax on what you earn.
There are a few types of ISAs:
The one most often compared to Premium Bonds is the Stocks and Shares ISA.
When weighing up Premium Bonds vs Stocks and Shares Isa, the core difference is about time and trust. With Premium Bonds, your money is safe but flat. With the best Stocks and Shares ISA, your money is working behind the scenes, rising and falling with the markets, but often trending upward over the long haul.
At a glance, they might seem similar.
Both are offered by trusted institutions. Both are tax-free. Both sound like safe places to park your money. But that’s where the similarities end.
A premium bond is a savings product from NS&I. You lend your money to the government and get entered into a monthly prize draw. Your capital is protected, but you don’t earn interest, and unless you win prizes, your money doesn’t grow.
An ISA, meanwhile, is a tax wrapper that can hold either cash or investments. You can choose how it works for you—slow and steady with a Cash ISA or growth-focused with a Stocks and Shares ISA. If you're weighing up the Stocks and Shares ISA vs Cash ISA decision, it really comes down to your risk tolerance and financial goals. The best part? Any returns made inside the ISA—whether from interest, dividends, or capital gains—are completely tax-free.
So, when it comes to bond vs ISA, the real difference is about the outcome. Premium Bonds offer excitement and safety; ISAs offer strategy and potential.
| Feature | Premium Bonds | Cash ISA | Stocks and Shares ISA | Lifetime ISA | Innovative Finance ISA | ||||||
| Risk to Capital | None – fully protected by NS&I (Treasury-backed) | Very low – FSCS protected up to £85,000 | Medium to high – depends on investment performance | Low to medium (Cash or investment based) | High – based on peer-to-peer lending | ||||||
| Returns | Prize draw only | Low, fixed or variable interest | Based on market performance | Interest/investment growth + 25% gov. bonus (up to £1,000/year) | Higher potential returns, but no guarantees | ||||||
| Potential for Growth | Very low | Low | High over long term (5+ years) | Medium to high, depending on use (house deposit or retirement) | Medium to high (with higher risk) | ||||||
| Tax-Free | Yes | Yes | Yes | Yes | Yes | ||||||
| ISA Allowance Required? | No | Yes – part of £20,000 yearly limit | Yes – part of £20,000 yearly limit | Yes – max £4,000/year (counts toward ISA limit) | Yes – part of £20,000 yearly limit | ||||||
| Access to Funds | Withdraw anytime | Instant access or fixed-term (varies by provider) | Can sell investments, but may take a few days | Restricted – only for first home or after age 60 (or lose bonus) | Limited – depends on loan terms or platform | ||||||
| Best For… | Risk-averse savers who like prize-based saving | Short-term savers wanting tax-free interest | Long-term investors seeking real growth | First-time buyers or retirement savers under 40 | Experienced investors willing to take higher risks |
| Feature | Premium Bonds | Cash ISA | Stocks and Shares ISA | Lifetime ISA | Innovative Finance ISA | ||||||
| Risk to Capital | None – fully protected by NS&I (Treasury-backed) | Very low – FSCS protected up to £85,000 | Medium to high – depends on investment performance | Low to medium (Cash or investment based) | High – based on peer-to-peer lending | ||||||
| Returns | Prize draw only | Low, fixed or variable interest | Based on market performance | Interest/investment growth + 25% gov. bonus (up to £1,000/year) | Higher potential returns, but no guarantees | ||||||
| Potential for Growth | Very low | Low | High over long term (5+ years) | Medium to high, depending on use (house deposit or retirement) | Medium to high (with higher risk) | ||||||
| Tax-Free | Yes | Yes | Yes | Yes | Yes | ||||||
| ISA Allowance Required? | No | Yes – part of £20,000 yearly limit | Yes – part of £20,000 yearly limit | Yes – max £4,000/year (counts toward ISA limit) | Yes – part of £20,000 yearly limit | ||||||
| Access to Funds | Withdraw anytime | Instant access or fixed-term (varies by provider) | Can sell investments, but may take a few days | Restricted – only for first home or after age 60 (or lose bonus) | Limited – depends on loan terms or platform | ||||||
| Best For… | Risk-averse savers who like prize-based saving | Short-term savers wanting tax-free interest | Long-term investors seeking real growth | First-time buyers or retirement savers under 40 | Experienced investors willing to take higher risks |
Premium bonds might suit you if:
An ISA (especially a Stocks and Shares ISA) might be a better fit if:
For many people, the best is actually both. You might use Premium Bonds for your “safe stash” and put the rest into an ISA to grow. That way, you’re covering your bases: peace of mind and purposeful investing.
| Pros of Premium Bonds | Cons of Premium Bonds | ||
| ✅ 100% capital protection – Your money is safe and backed by HM Treasury | ❌ No guaranteed return – You might earn nothing at all | ||
| ✅ Tax-free prizes – Any winnings are completely tax-free | ❌ Low average return – Prize rate is currently around 4.65%, but not evenly distributed | ||
| ✅ Chance to win big – Monthly prize draws with prizes up to £1 million | ❌ Not ideal for long-term growth – Less suitable for building wealth | ||
| ✅ Easy access – You can withdraw your money at any time | |||
| ✅ No risk of losing money – Even if you don’t win, your initial deposit is intact |
| Pros of Premium Bonds | Cons of Premium Bonds |
| ✅ 100% capital protection – Your money is safe and backed by HM Treasury | ❌ No guaranteed return – You might earn nothing at all |
| ✅ Tax-free prizes – Any winnings are completely tax-free | ❌ Low average return – Prize rate is currently around 4.65%, but not evenly distributed |
| ✅ Chance to win big – Monthly prize draws with prizes up to £1 million | ❌ Not ideal for long-term growth – Less suitable for building wealth |
| ✅ Easy access – You can withdraw your money at any time | |
| ✅ No risk of losing money – Even if you don’t win, your initial deposit is intact |
| Pros of an ISA | Cons of an ISA | ||
| ✅ Tax-free growth – No tax on interest (Cash ISA) or gains/dividends (Stocks & Shares ISA) | ❌ Contribution limits – £20,000 per year (as of 2025) | ||
| ✅ Higher potential returns – Especially with Stocks & Shares ISAs over time | ❌ Interest rates vary – Cash ISA rates may not keep up with inflation | ||
| ✅ Choice of risk level – Choose between Cash ISAs (low risk) or investment ISAs (higher risk, higher reward) | ❌ Not all are flexible – Some ISAs charge for withdrawals or transfers | ||
| ✅ Supports long-term goals – Great for retirement or saving for a house |
| Pros of an ISA | Cons of an ISA |
| ✅ Tax-free growth – No tax on interest (Cash ISA) or gains/dividends (Stocks & Shares ISA) | ❌ Contribution limits – £20,000 per year (as of 2025) |
| ✅ Higher potential returns – Especially with Stocks & Shares ISAs over time | ❌ Interest rates vary – Cash ISA rates may not keep up with inflation |
| ✅ Choice of risk level – Choose between Cash ISAs (low risk) or investment ISAs (higher risk, higher reward) | ❌ Not all are flexible – Some ISAs charge for withdrawals or transfers |
| ✅ Supports long-term goals – Great for retirement or saving for a house |
In most cases, ISAs tend to offer better long-term returns than Premium Bonds but it depends on the type of ISA and your financial goals.
Both premium bonds and ISAs are tax-free, but not in the same way.
With premium bonds, any prize you win is yours, untaxed. But you’re not guaranteed to win anything. In fact, most people earn below the equivalent interest rates you’d get elsewhere.
With an ISA, on the other hand, you get to keep all your earnings. Whether it’s the interest from a Cash ISA or the investment growth inside a Stocks and Shares ISA, nothing is lost to tax as long as it stays within your annual ISA allowance (£20,000 for 2025).
So, while both options tick the “tax-free” box, only one actually puts consistent returns in your pocket.
So, should you choose premium bonds or an ISA in 2025?
This is about your relationship with risk.
Some people simply can’t stomach the idea of seeing their account balance drop, even temporarily. If that’s you, Premium Bonds might provide the calm you need. You won’t lose money, and there’s always the chance of a prize.
However, others feel stuck when their savings just sit there, the idea that inflation is slowly eroding the value of their money. For example, tomorrow’s £100 might only buy £90 worth of goods.
For many, the idea of watching your money grow, even with a few dips along the way, feels more empowering than passively hoping for a win.
When comparing ISA or bonds, it really boils down to this: do you want financial certainty today, or the chance to build something stronger for tomorrow?
Either way, understanding the difference between ISA and bond options gives you the upper hand in making smarter financial decisions in the long run.
Yes, you can. They’re separate products, and holding both is common. Just be mindful of your ISA allowance and your personal savings goals.
They’re not ideal. While you can cash out anytime, it takes a few working days. A high-interest instant-access savings account or Cash ISA is better for emergencies.
No. Your investments can go up or down in value. Over the long term (5+ years), they tend to outperform cash savings and premium bonds.
Premium bonds become part of your estate and stop being eligible for prizes. ISAs lose their tax-free status unless transferred to a spouse as an additional allowance.
Yes, just withdraw your money from premium bonds and deposit it into an ISA, provided you’re within your annual ISA limit.
Premium Bonds are technically safer, as there's no risk to your capital at all.
Cash ISAs are also low-risk but may lose value in real terms due to inflation.
Stocks & Shares ISAs carry investment risk but can offer much higher long-term returns.